People who have used the services provided by Cathay Pacific (in simplified Chinese国泰航空有限公司) would probably agree that the services are really bravo. You could play a lot of interactive games on the planes and there would be a lot of drinks and food ready for you to order. Besides, the flight meals provided by Cathay Pacific are also delicious too. Therefore, even though the tickets of this company is a bit higher than other airlines, many people, especially businessmen, would still be willing to purchase and enjoy the top quality of service, making their air journey wonderful instead of boring.

However, in order to maintain such high quality of service, Cathay Pacific has to spend quite a lot of money. In recent years, the oil price is kept increasing, adding burden to all airlines. Being one of the sufferers, Cathay Pacific needed to introduce some special levy to reduce the extra spending on the purchase of oil, the fuel of aircraft in which without it, you could not run your airline. Sadly, at the late 2008, the worldwide financial crisis comes, making the problem more and more serious. As mentioned above, the target customer of Cathay Pacific is people with high-earnings. These people would usually be investors, holding different kinds of shares, futures, etc, and they would be the ones who suffer the most in this financial storm.

As a result, the passenger flow of Cathay Pacific dropped drastically and it had incurred the worst annual loss in 2008. In order to reduce the cost, one of the measured adopted by the management was that all staff would need to have leave without pay. Such measure echoed a lot of angry sounds from the staff. Some of them even threaten that they would strike to express their anger because the company should not do this when the staff their own are also affect by the financial storm.

Luckily, with commitments, the two parties reached agreement and the incident was settled. Otherwise, the reputation of Cathay Pacific would surely be lost.